⚙️ TOOL OF THE MONTH - Outgrow

November 2025

It’s time for Tool of the Month, where we spotlight RevOps tools that make complex processes simpler! 

In this spotlight, we have:

🔗 Outgrow 🔗

"Boost Your Marketing With Quizzes, Calculators And Forms."

It’s time for Tool of the Month, where we highlight tools that actually make life easier for RevOps and GTM teams.

This month, we’re featuring Outgrow – a tool we recently used to build our RevOps Glossary Quiz! 

We looooove Outgrow. It allows us to create interactive content very quickly, without needing dev resources or help.

So, after using it ourselves, it felt like the perfect fit for this series. 

Here’s why:

Here’s what it does:

If you’re looking to engage your audience and capture qualified leads via interactive content, Outgrow gives you a toolbox for that:

• Interactive formats galore: Quizzes, calculators, polls, surveys, chatbots, assessments.

  
  

• Pre-built templates + drag-and-drop builder: Jump start your build without starting from a blank canvas.

  
  

• Lead capture + embed anywhere: Embed content on your website, link from social, or drop into emails.

  
  

• Results & logic flows: Deliver outcomes based on responses, personalise follow-ups, and segment leads.

  
  

• CRM/marketing tool integration: e.g., integrates with HubSpot so you can send quiz/calculator result data directly into your CRM for workflows.

Useful for 🛠️

Outgrow is especially handy if you want to turn passive content into something engaging, without needing to ask developers.

• RevOps teams who want to collect structured data from prospects (or internal teams) and push it straight into the CRM in a clean, usable format.

  
  

• Marketing teams looking to build quizzes, calculators, or assessments that actually convert, instead of static PDFs or landing pages.

  
  

• Sales teams who want prospects to self-qualify through calculators or assessments, so reps have clearer context before outreach.

  
  

• Content teams who need quick, repeatable ways to create interactive experiences that stand out and keep users engaged.

  
  

• Anyone running demand gen who wants more interesting lead magnets than “download our ebook”, and a faster way to build them.

What makes this tool different? 🦄

Outgrow is built specifically for interactive content, not just forms. Everything is designed to guide users through questions, logic, and personalised results, which naturally creates higher engagement.

It’s also genuinely fast to build with. The templates, layouts, and drag-and-drop editor mean you can publish something polished without touching code (we experienced this firsthand when creating our quiz!).

Another standout is how flexible it is to publish. You can embed interactive content on landing pages, blogs, pop-ups, or even share it as a standalone microsite. It gives non-technical teams a lot of freedom to launch something that feels custom, without needing developers in the loop.

As a CRM manager, one thing to monitor… 🔍

• Make sure your integration is capturing all the data fields you need (quiz responses, result outcomes).

  
  

• Check embedding: interactive content should load and display properly on the website or landing page.

  
  

• Think about segmentation: what happens in your CRM after the result is submitted? Are you using that data for workflows or lead scoring?

  
  

• Keep an eye on how many templates/interactions you use if your licence is tiered. Some plans limit the number of content pieces or visits.

Reporting capabilities 🧮

• Tracks visitors, starts, conversions, and engagement within each content piece. This means you can see how many people began a quiz, how many completed it, and how many converted into leads.

  
  

• Provides traffic breakdowns (devices, geographies, sources) for each piece of interactive content — useful to understand where your audience’s coming from.

  
  

• Shows question-/answer-level performance (especially in quizzes) so you can identify which questions slow people down or which outcomes are most common.

  
  

• Enables custom PDF reports that you can schedule and send to stakeholders, making it easy to show performance without extra dashboards.

  
  

• Supports A/B testing / comparative analysis of content pieces, so you can test versions of quizzes or calculators and compare their metrics. 

Would be better if… 💡 (our take!)

• The builder could offer more advanced analytics built in (rather than exporting for deeper insight).

• Some users have noted a small learning curve when building more complex logic flows—so extra templates or tutorials could help.

Pricing 💲

Outgrow publishes that plans vary depending on features such as interactive content types, traffic/visits, integrations and templates.

Because of this, we’d recommend getting a custom quote for your usage (e.g., expected traffic, number of quizzes/calculators, integration needs).

Check them out

What is Tool of the Month? 🤔

We started Tool of the Month to highlight tools that help teams stay lean, scale efficiently, and keep GTM operations tight.

Hightouch is a strong example of a tool that helps RevOps and GTM teams activate the data they already have, without creating another data silo or committing to a heavy CDP build.

If you’ve got a tool you’re loving right now, we’d love to hear about it!