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Aaaaand that’s another one! A huge thank you to everyone who joined us for our latest Sessions with scale  event: Measuring Multi-Touch Attribution across the Customer Journey! This time, we came together for an evening of networking, refreshments, and a panel discussion on one of marketing’s trickiest topics: attribution. With so many channels and touchpoints in play, figuring out what’s actually driving conversions (and how to prove it) isn’t always straightforward.  But al

November 2025 It’s time for Tool of the Month, where we spotlight RevOps tools that make complex processes simpler!  In this spotlight, we have: 🔗 Outgrow 🔗 " Boost Your Marketing With Quizzes, Calculators And Forms ." It’s time for Tool of the Month, where we highlight tools that actually make life easier for RevOps and GTM teams. This month, we’re featuring Outgrow – a tool we recently used to build our RevOps Glossary Quiz !   We looooove Outgrow. It allows us to creat

Lead scoring doesn’t have to be complicated. When it’s done well, it gives marketing and sales a shared language for prioritising leads and ensures everyone is focused on the right things at the right time. But getting it right isn’t always straightforward. That’s why Joe and Nat hosted a webinar that explained what lead scoring is and how to build a framework that’s genuinely effective. If you missed the session, you can catch it on demand!  Or, if you’d rather have somethin

Like you, we spend a lot  of time in HubSpot. So when new features land, we tend to notice pretty quickly. And sometimes, it’s the most subtle updates that make a BIG difference in how Sales and RevOps work every day.  Here are a few of our favourite HubSpot updates (and rediscovered features) from this month!  Would you agree…? 🤔 1) Personalisation Token Fallbacks in Email Templates You’ve been able to set fallback values in marketing emails for a while. But now you can do