The MarketingOps Bootcamp
Our 5 week bootcamp designed to accelerate
your knowledge of MarketingOps
Modules we will cover
Our introduction to the course and all things RevOps—responsibilities and scope, commercial models, and where it's heading.
We will also encourage cohort introductions—shared learnings from other industries will be a running theme throughout the course.
1. RevOps
Foundation
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In this module we look at how to design effective lead scoring models and segmentation frameworks that reflect real buying intent.
You’ll learn how to combine demographic and enagement activity to prioritise the right leads – and map this to your own funnel and GTM motion.
2. Lead Scoring and Segmentation
Here we explore how AI-powered tools can enrich leads with better company, role, and intent / signal data – at scale.
We’ll focus on practical use cases and dive into some of the tools themselves.​​​​​​
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3. AI for Lead Enrichment & Signal tracking
Attribution can feel messy – but is critical.
In this module we break down how to track sources, campaigns, and touchpoints properly – to understand what’s actually driving pipeline, and avoid common attribution traps.
4. Attribution and Source Tracking
This module focuses on mapping the end-to-end customer journey across marketing, sales, and post-sale touchpoints – while building a strategic framework to optimise customer communication and conversion across all teams.
5. Customer Journey
Mapping
Plus—bonus classes for Alumni throughout the year on topics such as:
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Excel masterclasses
Growth hacking frameworks
API integrations
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Who is it for?
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The MarketingOps bootcamp is perfect for:​​
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Operations professionals looking to upskill their RevOps game​
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Marketing managers looking to optimise their GTM Strategy​
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RevOps professionals looking to grow in their role
Core Benefits
5 weeks of key modules
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Weekly 90min online sessions
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Practical takeaways and resources
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Guest speakers​
On-hand help with your CRM
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Join the Alumni group
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Build a strong network of peers
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Your certificate!
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Your Instructors
Joe Batten
Hey—I’m Joe. Over the years I've worked with and trained Sales teams, Marketing teams, and RevOps professionals to help ramp their progression, which I absolutely love doing.
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RevOps is a massive growing sector with a ton of responsibility within startups and scaleups—aligning people, processes and datasets to ultimately increase revenue. I'm excited to teach this course to transfer some of the key skills, best practices, and insights that we have picked up along the way.
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Hope to chat soon!​
Nat Stark
Hi—I'm Nat. Having worked in and led commercial teams across SDR, Partnerships, and Account Management—I moved into RevOps because I enjoy building integrated processes that help align GTM teams.
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RevOps is so essential for a business to scale efficiently and will be a key pillar for a high growth companies in 2025 and beyond. Our course focuses on the key aspects that drive RevOps success for both you and your company.
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Can't wait to meet you on the course!​​​​
"Joe and Nat are the perfect duo for anyone needing RevOps training!
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I had the pleasure of working with Nat and Joe. Not only are they an absolute joy to work with, but they also tailored an amazing solution specifically for our small-to-medium-sized company. They made me look fantastic in front of leadership and empowered me to drive measurable change across the organization."
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Amelia @ TILT