Sessions with scale presents: How to...Build Effective Lead Scoring

We’re kicking off our new “Sessions with Scale: How To…” webinar series with a practical, 30-minute session on one of our most asked-about topics in marketing: lead scoring.

If you’ve ever wondered how to tell which leads are worth your time, who to prioritise, or struggled to get your scoring model working the way you want, this session is for you.

30min Lunch & Learn: Friday, September 26, 2025 at 12:00 pm BST

We’ll be covering:

- How and when to introduce lead scoring

- How to build fit scores with demographic data to predict conversion and contract size

- How to decide on thresholds for scoring tiers, and what those thresholds really mean

- Ways to build engagement scores that reflect real intent

- A walkthrough of HubSpot’s new lead scoring features and how to set them up

We’ll also share a simple lead scoring template you can take away and adapt for your own use!

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