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Up-to-date company data matters when you’re scoring and routing inbound leads. But which enrichment approach gives you the information you need, and how much can you trust it? To find out, we ran our own four-week experiment at With Scale. As 300 companies entered our workflow through real inbound leads, we ran three enrichment approaches alongside each other: HubSpot’s out-of-the-box enrichment, which has no additional cost and doesn’t use HubSpot credits Clay’s out-of-the-b

We've been testing HubSpot's newer AI capabilities to understand where they fit within modern GTM workflows. Here's what we've learned so far about Smart Properties, AI Workflow Actions, and the Agentic Automation Builder.