How To…Build Effective Lead Scoring- Lunch and Learn

We’ll be covering:

- How and when to introduce lead scoring

- How to build fit scores with demographic data to predict conversion and contract size

- How to decide on thresholds for scoring tiers, and what those thresholds really mean

- Ways to build engagement scores that reflect real intent

- A walkthrough of HubSpot’s new lead scoring features and how to set them up