⚙️ TOOL OF THE MONTH - High Touch

October 2025

It’s time for Tool of the Month, where we spotlight RevOps tools that make complex processes simpler! 

In this spotlight, we have:

🔗 High Touch 🔗

"Composable CDP & AI Decisioning built on your warehouse"

If you’ve ever struggled to get your booking database, CRM (like HubSpot), and marketing systems to actually talk to each other, you’re not alone.

We’ve been using Hightouch with a few clients recently, and it’s been a genuine game-changer!

Instead of building and maintaining custom APIs, Hightouch connects everything through a single data lake, making your systems work together without the engineering headache.

And with data lakes becoming a big topic in our SalesOps Bootcamp, this one feels especially timely!

Long story short 📖

A lot of companies have great data sitting in their warehouses, but it’s not always easy to get it into the tools that teams actually use. Tech want it in the custom booking platform, Marketing wants it in HubSpot, Sales may want it in Salesforce, and ads teams want it in Google and LinkedIn tools. You know the story!

Hightouch closes that gap. It sits on top of your warehouse and syncs selected data out to your operational tools in real time.

That means your warehouse remains your source of truth, while your GTM teams can actually act on that data without manual work or waiting on engineering.

It’s also composable, so you can start with data activation and layer on features like audience building or AI decisioning without committing to a monolithic CDP project.

Here’s what it does:

• Reverse ETL (data activation)

  Sync data from your warehouse to tools such as CRMs, ad platforms, and MAPs.

  
  

• Customer Studio (no-code audience building)

  Allows non-technical teams to define audiences, traits, and events without writing SQL.

  
  

• AI Decisioning

  Uses reinforcement learning to optimise campaign delivery and experiences across channels.

  
  

• Real-time syncs

  Keeps destinations up to date quickly, ensuring GTM teams are always working with the latest data.

  
  

• Schema & model control

  You define the models, fields, mappings, and sync logic. Your warehouse stays in control.

  
  

• Observability & monitoring

  Sync logs, test runs, error alerts, and debugging tools make data movement visible and auditable.

  
  

• Security & compliance

  SOC 2 Type II, ISO 27001, GDPR, HIPAA.

  
  

Useful for 🛠️

• RevOps & data teams – Centralise data in your warehouse and activate it across tools without building custom pipelines.

• Marketing teams – Build audiences and run campaigns on live data.

• Sales teams – Get richer, fresher CRM context without manual entry.

• Ops & compliance – Keep strict control of data flows, permissions, and governance.

What makes this tool different? 🦄

• You don’t need to duplicate or move your data. It works with your existing warehouse.

• It’s modular, so you can adopt just the parts you need.

• Implementation tends to be faster than traditional CDPs, which often involve heavy migrations.

  
  

As a CRM manager, one thing to monitor… 🔍

• Destinations drive cost – Lite destinations don’t count, but standard and premium do.

• Watch your sync volume – Self-serve plans have a 100M operations/month cap.

• Seat limits – Free plan has 5 seats; higher tiers increase or remove that.

• Field mapping – Make sure you have clear rules to avoid overwriting key CRM data.

Reporting capabilities 🧮

• Detailed sync logs and history

• Preview and test syncs

• Error alerts and monitoring

• Observability is built into the platform

Would be better if… 💡 (Our take!)

• More robust rollback/versioning for sync configs would be handy.

• A slightly more marketer-friendly UI for advanced use cases could lower the barrier for non-data teams.

  
  

Pricing 💲

• Free plan – 2 active syncs per month.

• Self-serve plan – 10 active syncs per month.

• 100 million operations/month limit on self-serve tiers.

• Sync frequency for these plans is hourly.

• There are no stated limits on destinations or user seats in self-serve tiers.

• Pricing for Business and Enterprise plans isn’t public, but they unlock more advanced capabilities, including premium destinations and governance features.

Check them out

What is Tool of the Month? 🤔

We started Tool of the Month to highlight tools that help teams stay lean, scale efficiently, and keep GTM operations tight.

Hightouch is a strong example of a tool that helps RevOps and GTM teams activate the data they already have, without creating another data silo or committing to a heavy CDP build.

If you’ve got a tool you’re loving right now, we’d love to hear about it!