We all agree that delivering value quickly to inbound Marketing Qualified Leads (MQLs) is key for lead conversion, but how do we effectively do this in practice, and who do we route the leads to achieve this? First, let’s zoom out and take a look at the top of the sales funnel—the average B2B SaaS company converts landing page visitors at around 9.5% . Of those that make it through, the average inbound conversion for a B2B SaaS SDR team from lead to ‘opportunity’ is around
