⚙️ 🗓️ TOOL OF THE MONTH - Text Blaze

August 2024

It's time for Tool of the Month! Where we showcase some of the best RevOps tools in the market right now for you to try out 🔥 In the spotlight this month we have:

🔥 Text Blaze 🔥

Their tagline 💬  

“Eliminate repetitive typing and mistakes”

(As you can see, Nat and I chat frequently on LinkedIn...)

Long story short 📖  

Text Blaze is a great snippet tool for sales teams, designed to streamline and accelerate your outreach. I’m a huge fan of snippets in sales communications—for creating tailored, hyper relevant emails at speed for inbound leads and outbound emails. It also allows you to establish centralised and consistent communication—so your entire team is always on the same page with the same messaging. 

Some tools like Hubspot have snippets built-in, but others (for some bizarre reason) don’t. But what happens if your Sales team is using another platform to message prospects, other than your CRM or sequencing tools—like LinkedIn? More and more outreach is happening on LinkedIn now, because it’s working. Positive conversions are driving more SDRs into proactive LinkedIn outreach. So in this scenario, how are you managing your centralised snippets?

Text Blaze solves both these problems. And the best thing is, it works across any website on Chrome. Just type in the snippets shortcut and voila! So you can use the same snippets across all your tools. 

This allows for hyper tailored, relevant communication at speed. Allowing you to cover CIPP in all your messaging, with snippets for:

• Context—i.e. why you are messaging them—they downloaded something, came to a webinar etc.

• Industry

• Persona

• Product—if you have multiple products or distinct features that have different messaging

"But, why not just use templates?"

1. If you think about all the combinations of CIPP (context, industry, persona and product)—you need TONS of templates to cover each scenario, which gets unmanageable and is a real pain when you have to update messaging. 

2. Templates are designed to make things easy…too easy. With the best intentions, reps moving at speed tend to lean towards sending pre-made templates to customers, without stopping to really tailor them and make them highly relevant. Resulting in generic messaging for customers > low response rates > increased unsubscribes > low faith in email effectiveness from the team.

Snippets force sales reps to customise the messaging to the customer, and their predicted needs/problems based on CIPP, while still working at pace. 

All in all—snippets can result in modularly made, highly relevant email messaging.

Useful for 🛠️  

1. Sales Outreach: Ideal for crafting customer messaging across all Chrome tools. Save time while maintaining a high level of customisation.

2. Team Consistency: Ensure your entire sales team is using the same language and messaging. This is particularly useful for SDRs and AEs who need to stay aligned in their outreach efforts.

3. Efficiency in Repetition: For tasks that require repetitive text inputs, like follow-ups or data entry, Text Blaze is a game-changer, reducing errors and saving time.

Best features and why we like it 👍🏼  

1.  Custom Snippets: Create reusable text snippets that can be easily inserted into emails, LinkedIn messages, or any other text field. These snippets can include dynamic placeholders to auto-fill personalised information, covering off CIPP (context, industry, persona, product). 

2. Centralised Library: Store all your snippets in one place, making it easy for everyone on the team to access the most up-to-date and relevant content. This ensures consistency across all communications.

3. Easy use across all Chrome tools: Text Blaze works wherever you type on chrome, including in your CRM, email, and LinkedIn, so there's no need to switch between tools. It seamlessly integrates into your existing workflows.

What makes this tool different? 🦄  

There are other competitors that do this. Ultimately, we recently chose Text Blaze because the ease of the freemium model made it so easy to test. 

Reporting capabilities 🧮  

While Text Blaze itself doesn’t have built-in analytics, the impact can be measured by your existing CRM and email tracking tools. Look for improvements in open rates, response rates, and time saved on outreach. 

Would be better if...💡  

Adding native reporting features would make it easier to track the team adoption rate of the snippets.

Pricing 💲  

At the time of writing: Text Blaze offers a freemium model with limited features. For more advanced functionality, pricing starts at $2.99/per user/month for the Pro package. There’s also a Business package available with additional features designed for teams.

(Check Text Blaze’s website for the most up-to-date pricing information.)

Check it out

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What is Tool of the Month? 🤔

 We started Tool of the Month to showcase some of the best RevOps tools in the market right now 🔥

While we always want to remain lean and efficient with our tech-stack, a lot of companies are still in discovery mode across all fronts—which means we are all testing what is working, all the time. We don't have all the answers. And what may work for one company and their customer doesn't work for another. We want to showcase the tools that make our lives that little bit easier across lead acquisition, conversion, nurture, retention, and analytics (did we miss anything?!) so you can trial what works best for you!

If you have any tools that you are LOVING and think others may too, please do share them and we'll check them out!