⚙️ TOOL OF THE MONTH - Uniti AI

January 2025

It's time for Tool of the Month! Where we showcase some of the best RevOps tools in the market right now for you to try out 🔥 In the spotlight this month we have:

📝 Uniti AI 📝

"Empowering companies to supercharge lead conversion with AI"

Long story short 📖  

Uniti is an AI Sales Development Representative (SDR) platform designed to automate top of your funnel activity—from Inbound qualification to meeting scheduling.

By offloading these tasks to AI, your sales team can focus on conversations with prospects who are already warmed up and ready to engage.

We’ve been testing their AI SDRs—and the results are really impressive!

1. Instant Engagement—Uniti agents respond to leads in seconds, keeping them engaged when they’re most interested

2. AI-Driven Outreach —It personalises messages at scale, following up automatically so no lead slips through the cracks.

3. Effortless Handovers—Once a prospect is ready, Uniti hands them off to your reps—so they can continue the conversation.

   
   

We still think Human SDRs have an important role (don’t get us wrong!), and can be essential in the discovery call process for larger deal values, but if you don’t have an SDR function already and your Sales team is covering the whole funnel, this can be a great way to free up your Sales team’s time.

Here's what it does:

Instant responses to inbound leads 24/7:

• Respond to inquiries instantly - no matter when they come in

• Qualify leads in real time, ensuring you’re focusing on the hottest prospects

• Keep engagement high while freeing your team to focus on closing deals

  
  

Conversational AI

• Handles initial prospect interactions, answers basic and really complex questions, and sorts leads by their level of interest and filters out unqualified leads and spam, saving your team time and effort

• Alerts your sales team when a lead shows genuine buying signals

Integrated Calendar Booking

• Schedule meetings on behalf of your reps, cutting out any back and forth

• Integrates with calendar tools to keep everything automatically in sync

Search and Collaboration:

• Offers AI powered search capabilities to find specific information within transcripts.

• Allows team members to add comments, reactions, and create soundbites—which is great for sales training.

Can you tell the difference? Which one is AI, and which one is a human? 👀

Conversation A:

Conversation B:

Useful for 🛠️

Lean Sales Teams: They can skip admin-heavy repetitive tasks and focus on closing.

RevOps Leaders: Standardise top-of-funnel processes and improve data consistency.

Growing Startups: Quickly ramp up pipeline-building without needing a large SDR team.

Companies with Global Reach: Can engage multilingually. Win over international clients by communicating in their native language.

Best features and why we like it 👍🏼  

1. Hyper-Personalised Outreach

   1. Goes beyond basic first-name personalisation by pulling in extra context and data.

   2. Adjusts follow-ups automatically, mirroring a natural conversation flow.

2. Real-Time Lead Qualification

   1. Spots key buying signals and routes ready prospects to your sales team.

   2. Filters out unqualified opportunities early, so your pipeline stays up to date.

3. Calendar Integration

   1. Automatically books calls and demos, removing any time spent on scheduling.

   2. Reduces friction for prospects, meaning more meetings actually happen.

What Makes This Tool Different?

While many platforms offer AI-driven email campaigns, Uniti positions itself as a genuine “AI SDR” that manages inbound leads, qualification, and scheduling like an actual team member. It’s built to function as an extension of your sales department, not just a fancy email automation tool.

Reporting capabilities 🧮  

Outreach Performance

• Tracks open rates, reply rates, and meetings booked

• Compares campaigns to help continually refine your approach

Pipeline Insights

• Observe how leads progress from first contact through to qualification

• Identify where leads drop off and replicate high-performing strategies

Would be better if...💡  

Omnichannel outreach: It would be great to see their platform offer an omnichannel approach including SMS. From what we understand SMS, whatsapp and Webchat are on the roadmap for 2025!

Pricing 💲  

Uniti typically offers tiered plans based on contact volume and features. You can find more pricing information on their website (getuniti.com) or contact their sales team for more details.

Check it out

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What is Tool of the Month? 🤔

 We started Tool of the Month to showcase some of the best RevOps tools in the market right now 🔥

While we always want to remain lean and efficient with our tech-stack, a lot of companies are still in discovery mode across all fronts—which means we are all testing what is working, all the time. We don't have all the answers. And what may work for one company and their customer doesn't work for another.

We want to showcase the tools that make our lives that little bit easier across lead acquisition, conversion, nurture, retention, and analytics (did we miss anything?!) so you can trial what works best for you!

If you have any tools that you are LOVING and think others may too, please do share them and we'll check them out!