⚙️ 🗓️ TOOL OF THE MONTH - trumpet 🎺

July 2024

It's time for Tool of the Month! Where we showcase some of the best RevOps tools in the market right now for you to try out 🔥 In the spotlight this month, we have: 

🎺 trumpet 🎺

Their tagline 💬

“Buying software sucks. ‍Make it easier for your buyer to buy.”

Long story short 📖

Trumpet is designed to centralise, streamline and personalise your sales outreach process. It allows you to create personalised 'digital sales rooms' (effectively a microsite) for each prospect, helping you deliver engaging, tailored content that stands out in their inbox.

Here's how it works:

1. Personalised Digital Sales Rooms: Create a unique microsite/'digital sales room' for each prospect (like a more sophisticated proposal)—featuring custom content, videos, and interactive elements. This approach makes your outreach more engaging and memorable. 

2. Continuously develop: Add to the digital sales room as the conversation developments—add tabs and important information specific to your sales process, such as pricing information. 

3. Easy integration: Trumpet integrates with existing CRM and marketing tools, ensuring connected workflows and data synchronisation.

4. Analytics and insights: Gain valuable insights into how prospects interact with your content. Track visits, clicks, and engagement to refine your outreach strategy.

Useful for 🛠️

ABM (Account Based Marketing): Use it to deliver hyper tailored outreach to sync into your ABM campaigns for high value accounts. 

Deal progression: If you're not running ABM, trumpet may be better for you to use for deal progression for more qualified leads (this is actually what it specialises in)—a live proposal you can keep adding to—giving your Account Executives a standout piece of value to tailor the proposition for the customer, which can be added to at every point of contact.

Customer success: Provide personalised onboarding experiences and educational content to new customers, enhancing their journey from the start.

Best features and why we like it 👍🏼

Deliver value early: Trumpet allows you to deliver tailored value early in the conversation to stand out in a crowded market.  

Ease of customisation: Easily tailor each digital sales room to the prospect’s needs and interests. Enter their website domain and it automatically brands the whole microsite for your prospect, which is a great touch. 

Seamless handovers: Having one 'live' link that you can add to and update, results in one easy centralised touchpoint with the customer that can be passed from SDRs to Account Executives to Account Management/Customer Success without friction for the buyer.

Speed of product development: These guys ship FAST! And really listen to what their customers want and need so there are always new features to play with.

What makes this tool different? 🦄

While trumpet specialises in creating digital sales room for qualified customers, we love it for top of funnel Account Based Marketing. A lot of ABM tools heavily focus on Marketing, missing the key Sales element to the equation; trumpet solves this and is a game changer for high value account prospecting.  

Reporting capabilities 🧮

Pretty decent analytics, including:

• Number of site visits

• Time spent on site

• Click-through rates

• Engagement with specific content

• Lead capture information

Would be better if...💡

More client feedback: Clients can invite other team members to view the site. It would be great if there were more prompts for the clients to leave comments on the site for other team members to make it more interactive, and to receive more live client feedback on the proposal and the product.

Pricing 💲

At the time of writing: Trumpet offers a freemium model, allowing you to explore it’s advanced features for up to 10 digital sales rooms. The pricing then starts at £36/per user/month for the Pro package. There are also Scale and Enterprise packages available, offering advanced features and integrations.

(Check trumpet’s website for the most up-to-date pricing information.)

Keen to try?

You can get 25% off here:

Check it out

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What is Tool of the Month? 🤔

 We started Tool of the Month to showcase some of the best RevOps tools in the market right now 🔥

While we always want to remain lean and efficient with our tech-stack, a lot of companies are still in discovery mode across all fronts—which means we are all testing what is working, all the time. We don't have all the answers. And what may work for one company and their customer doesn't work for another. We want to showcase the tools that make our lives that little bit easier across lead acquisition, conversion, nurture, retention, and analytics (did we miss anything?!) so you can trial what works best for you!

If you have any tools that you are LOVING and think others may too, please do share them and we'll check them out!